The Dua Lipa by Pepe Jeans Spring Summer 20 Collection was heavily influenced by her London roots and time living in Los Angeles. Dua's latest collection breathes new life into some of the most iconic looks from the late 80s and early 90s.
The most difficult aspect in the implementation on this campaign to the web was the landing page. With bright pastel shades it was complicated to unify the visual part with the copy. But we took advantage of this difficulty using a script which changes the page´s background color, alternating with the complementary colors.