We do denim

We do denim is the concept that encompasses all Pepe Jeans denim collections, emphasizing this fabric as its brand DNA. This project corresponds to the SS20 collection, and the objective of this aesthetic is to highlight the durability of denim, and its different washes and fits.

Continuing with the harshness of the aesthetics of the photos with that worn frame we animated the typography by CSS and used parallax effect to give dynamism.

  • Date: March 2020
  • Skills: Web design
We do denim
We do denim