I'm Lucía,
welcome to
my UX/UI portfolio.

As a member of the innovation team, I work in the definition, creation and development of digital products oriented to the lighting professional area and B2B market.

Close collaboration with Dev and Business teams to build and improve the user experience through prototypes, redesign, etc. Creation, development, and maintenance of the different digital libraries of each brands

Web design and maintenance, the display of the promotions on site, and the creation of landing pages, newsletters, and ad campaigns. Besides, working closely with the wholesaler team on the main accounts like Zalando or Amazon.

Web design and maintenance, the display of the promotions on site, and the creation of landing pages, newsletters, and ad campaigns.

Introduction and Fundamentals of Digital Accessibility, providing a foundation in inclusive design. Exploration about how Assistive Technologies interact with interfaces, outlines essential Guidelines for Accessible Design, and introduces Development Basics for technical implementation. It focus on ensure digital products are intuitive and universal for all users.

Creative approach that combines design and foresight to explore and visualize possible, probable, and desirable futures. It includes methodologies such as foresight and trend analysis, scenario building, speculative and critical design, retrospective analysis, and design fiction, which help to visualize and shape future possibilities in meaningful and strategic ways.

Fundamentals of user experience, usability, and visual perception for the creation of functional interfaces and design systems. Research methodologies, information architecture, accessibility, and visual design.

The program focuses on modern web standards and best practices, including responsive design, HTML5, and CSS3. It includes the creation of HTML websites, banner campaigns, and email newsletters, along with the design of landing pages.